It's no secret that I am honestly, truly obsessed with street style. STREET STYLE IS ART. I love fashion, no doubt, but feel style is how people translate fashion. How someone mixes different pieces together into a look that totally fits their personality, is one of the coolest forms of art, and I LIVE for it! Naturally, Fashion Week is one of the biggest displays of street style in one setting, and for years, I've always wanted to go. For no rhyme or reason, I've always put it off as something I'd do "one day." This year has been so good to me, as I've grown both personally and professionally, and I decided that I was going to do away with this "one-day" mentality I've been holding onto. I firmly decided one random morning that I was going to fly to New York City to shoot street style during New York Fashion Week.

And I did just that.


I totally had no idea what to expect. I had so many questions. Could anyone just show up and start shooting? Where exactly did I go to capture street style? How many photographers would be around? Which shows would have people I would actually want to photograph? Could I get into any shows? Etcetera, Etcetera. 

Thanks so Google, I did a little research and before I left, I watched a youtube video on "What's it Really Like to Shoot at NYFW." It was super helpful in giving me an idea of what to expect. I had also met Pierre (@visualsbypierre), an NYC Photographer, who also shoots for Claire Sulmers of Fashion Bomb Daily, at an event here in Atlanta. I knew he had Fashion Week experience, so I tapped him with a few questions about what lens he suggested I bring (a zoom lens 24-70mm or 70-200mm) and the overall vibe, which he warned me would be super chaotic. I was stoked when I actually ran into him, while shooting these images!


Honestly, it was honestly way more relaxed than I anticipated. After exiting the 34th Street Subway Station, I was smack dab in front of the venue, and immediately saw a group of photographers, standing and shooting stylish passerbys. I immediately whipped out my camera, and joined the action. One of the first people I photographed, was Justine Skye. She's a singer and model, and a good friend of Kylie Jenner. I've always been a fan, because I think she's so incredibly gorgeous. I was dying over her purple tresses and red glitter lip, and simply yelled out, "Justine, do you mind if I get a photo?" and she turned her head my way, and CLICK, BOOM, BAM! I got my photo. 

As it got closer to the show, the crowd of photographers grew and the more attendees began to pose for photos. You really didn't even have to ask for a photo, because people were dying to get their photo taken. However, I did notice that the more popular bloggers/celebrities were trying to stay a bit incognito, and you had to ask for a photo, while people new to the game or simply there to be seen, posed for photos with no hesitation. The most chaotic moment, was after the show let out and everyone was scrambling to catch their faves before they jetted off! That was the best adrenaline rush I've had in a long time!

Sadly, because I booked other clients during my trip, I only managed to spend one day capturing street style. My game plan was simple, figure out the show schedule, decide which shows would be most popular and then arrive an hour early to capture the guests as they entered the venue. I found the fashion show schedule online at NYFW.com, which is available a few weeks before fashion weeks begins. I'm pretty keen on who's who in terms of fashion design, so I knew designers like Jeremy Scott, Cushnie Et Ochs, Alice + Olivia, would attract some of the bloggers/celebrities I wanted to see. Luckily most of the shows are held at a central location, The Skylight at Moynihan Station, which was awesome, because it prevented the need to run frantically around the city. Of course, there were many other shows held at private locations, or alternate venues, but if you ever want to go, and it's your first time, staking claim at the Skylight at Moynihan Station seemed like the popular place to be! 


While I was a bit bummed, because I was hoping to see celebs like Solange in attendance, and bloggers such as Aimee Song (songofstyle.com) or Chriselle Lim of (thechrisellefactor.com), I was super excited that I did get to see and snag pics of popular bloggers Marianna Hewitt of lifewithme.com, TK Wonder and Cipriana Quann, Shea Marie of PeaceLoveShea.com and even Miss Universe! 

I was on an incredible cloud, because I've always wanted to capture images like the ones I pin daily to my beloved 'STYLE' pinterest board. The experience was one I'm itching to have again. I'm already plotting on attending NYFW in February! In addition to capturing street style, which is totally free and anyone can do, I was able to see my first fashion presentation, and runway fashion show thanks to some pretty amazing friends, which I'll share with you guys in a future post!

In the meantime, check out more images from my day as a #NYFW Street Style Photographer below!